Social Performance Analyst
Hybrid · Toronto, Ontario, Canada
Job Summary
Social Performance Analyst role focused on turning data into strategic and creative insights that inform performance marketing, creative, strategy, and brand decisions. Acts as a day-to-day partner to cross-functional teams, translating complex data into clear narratives that guide briefs, content and campaign direction across influencer, organic and paid social. Responsibilities include identifying patterns across content and campaigns to unlock opportunities for creative development, contributing to briefs and post-campaign analysis, building dashboards, defining KPIs and measurement frameworks, and pushing new tools and methodologies to elevate performance. Requires collaboration with analytics and strategy teams, staying ahead of platform trends, and strong written/verbal communication skills.
Required Qualifications
- 2+ years relevant experience in agency performance analytics, digital strategy or SMM role
- Proven ability writing in-depth, actionable insights based on data, translating insights into actionable recommendations for brands, creative and strategy teams
- Experience reporting on following channels Facebook, Instagram, TikTok, Pinterest, Reddit, Twitter
- Familiarity with reporting tools (i.e. Khoros, Talkwalker, etc.)
- CPG experience desired but not required
- Preferred hands-on experience in Google Analytics, Search Console, paid social business manager accounts & Google Ad accounts
- High attention to detail
- Excellent communication skills (both written and verbal)
- Preferred exposure to all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video
- Demonstrated creative and innovative thinker, with the ability to take ownership of tasks and drive projects through to completion
- The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
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