Social Media Strategist
On-siteMiami, Florida, United States
Job Summary
Translate overarching campaigns into strategically sound social media plans and develop comprehensive content strategies grounded in deep audience insights and competitive analysis. Craft clear briefs for the creative team, establish measurable KPIs, and analyze performance data to optimize engagement tactics. Conduct continuous research into platform best practices and mentor junior team members while articulating strategy and results to internal stakeholders and clients. This pivotal role demands a strategic thinker with 6-8 years of experience at Ogilvy, a global creative boutique within WPP known for iconic campaigns across major brands like Google, Coca-Cola, and Netflix.
Required Qualifications
- Minimum of 6-8 years of progressive experience in social media strategy
- Expert-level knowledge of algorithms and best practices for key social platforms such as Instagram, TikTok, Facebook, Pinterest, and emerging platforms
- Experience managing influencer marketing campaigns and overseeing community management
- Proven ability to develop and drive content strategy, including video, photography, and high-level copywriting aligned with brand voice
- Demonstrated experience presenting strategies, performance insights, and recommendations to senior clients and internal stakeholders
- Proficiency with social media management tools, analytics platforms, and content creation workflows
Desired Qualifications
- Experience with social listening tools like Brandwatch
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