Social Media Strategist
$49,920–$60,320 year
HybridNew York City, New York, United States
Job Summary
Manage client communications by acting as the first-responder for imagery and content calendar requests while assisting in annual strategic plan development. Lead content creation efforts from shot list creation and model sourcing to executing on-property shoots and managing post-production in Adobe Lightroom and Photoshop. Maintain client social brand voice through drafting captions, publishing to Instagram and Facebook, and overseeing user-generated content requests. Generate monthly performance reports to identify trends for paid social boosting and content calendar adjustments. Guide student interns and post-grads while liaising with account teams to align mission goals with shot itineraries. Requires 2+ years of digital marketing experience, valid passport for international travel, and ability to work in a hybrid schedule.
Required Qualifications
- College Degree or comparable experience
- At least 2 years of experience with digital marketing and/or social media
- Experience using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics
- Experience using content management tools such as HeyOrca, Sprout Social, etc.
- Experience supporting paid social media campaigns on Facebook and Instagram
- Experience editing photos (Adobe Photoshop/Lightroom)
- Experience in Facebook Business Manager, Power Editor, Ads Manager, Microsoft Office, Outlook, Canva
- Ability to travel for client needs
- Computer skills, including Word and Excel in a Microsoft Windows environment
- Excellent oral and written communication skills
- Excellent time management and organizational skills
- Must be able to identify and resolve problems in a timely manner
- Skills in establishing & maintaining effective, respectful & professional relationships with other employees and clients
- Basic understanding of Facebook, Twitter and Instagram
- Foundational understanding of Influencer engagement
- Must have a valid passport for international travel
- Work authorization for the country in which they are applying, which does not require sponsorship by the employer for a visa
Desired Qualifications
- Agency experience
- Travel and/or hotel industry experience
- Excellent interpersonal skills, and experience in a hospitality environment is a plus
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