Social Media Strategist - Digital Reputation
HybridStevens Point, Wisconsin, United States
Job Summary
Track brand mentions, sentiment, and conversations across social media, forums, blogs, review sites, and search results. Collaborate with departments outside marketing to escalate and resolve digital concerns. Use social listening tools to detect emerging risks and opportunities by auditing search engine results for negative or irrelevant content. Benchmark competitor reputation performance and share insights with SEO, PR, and Digital Content partners. Create dashboards and recurring reports on digital reputation KPIs including sentiment, review trends, and threat indicators. Assist with the development and enhancements of social media strategies as it relates to digital reputation. Evaluate current use of social media tools and technologies to recommend changes to increase efficiency.
Required Qualifications
- Bachelors Degree or equivalent work experience
- Minimum of 3 years related work experience
- Ability to understand how to translate business objectives into social media strategies
- Hands on experience with Facebook, Instagram, LinkedIn, X, Reddit, TikTok, etc.
- Strong attention to detail, with an eye for timelines and deadlines
- Self-starter with an ability to multi-task
- Experience with social listening including building reports, responding to comments, questions and sharing community dialogue
- Proven experience in optimizing social media experiences
- Experience in working in both B2B and B2C environments
- Must possess a data-driven mindset
Additional Requirements
- Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.
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