Social Media Strategist
On-siteMiami, Florida, United States
Job Summary
Translate overarching campaigns into strategically sound social media plans, developing comprehensive strategies informed by deep audience insights, competitive analysis, and social listening. Craft clear briefs for the creative team while establishing measurable KPIs and reporting frameworks to translate data into actionable insights for continuous optimization. Conduct continuous research into platform best practices and audience behaviors to inform strategy, then analyze performance data to optimize engagement tactics. Mentor junior team members and articulate execution plans and results to internal stakeholders and clients. Requires 6-8 years of experience with expert knowledge of Instagram, TikTok, and emerging platforms, plus proficiency in social listening tools like Brandwatch.
Required Qualifications
- Minimum of 6-8 years of progressive experience in social media strategy
- Expert-level knowledge of algorithms and best practices for key social platforms such as Instagram, TikTok, Facebook, Pinterest, and emerging platforms
- Experience managing influencer marketing campaigns and overseeing community management
- Proven ability to develop and drive content strategy, including video, photography, and high-level copywriting aligned with brand voice
- Demonstrated experience presenting strategies, performance insights, and recommendations to senior clients and internal stakeholders
- Proficiency with social media management tools, analytics platforms, and content creation workflows
Desired Qualifications
- Experience with social listening tools like Brandwatch
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