Social Media Strategist & Content Creator
$60,000–$70,000 year
On-siteLittle Rock, Arkansas, United States
Job Summary
Develop and execute distinct social media strategies for healthcare and hospitality brands, adapting voice and creative approach for each audience. Conceptualize, shoot, and edit short-form video, photography, and graphics while maintaining professional quality and brand standards across multiple platforms. Monitor audience interactions, manage community relationships, and coordinate with external influencers to drive engagement and brand integrity. Analyze performance metrics to refine campaigns and experiment with new trends, formats, and content styles. Collaborate with marketing, PR, and operations teams to align social efforts with broader business objectives.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field preferred
- Approximately 3–5 years of experience in social media management, content creation, digital marketing, or a related role preferred
- Demonstrated experience creating and editing high-quality video content
- Experience managing multiple social media platforms and developing social campaigns
- Familiarity with content creation and editing tools such as Adobe Creative Suite or similar platforms
- Experience with social media and digital analytics tools strongly preferred
- Healthcare and/or restaurant/hospitality marketing experience is a plus
- Experience managing social media for multiple brands or distinctly different audiences is highly desirable
- Candidates who can provide a portfolio or lookbook showcasing examples of previous social media, videography, photography, campaigns, or other content creation work are highly preferred
Desired Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field preferred
- Approximately 3–5 years of experience in social media management, content creation, digital marketing, or a related role preferred
- Demonstrated experience creating and editing high-quality video content
- Experience managing multiple social media platforms and developing social campaigns
- Familiarity with content creation and editing tools such as Adobe Creative Suite or similar platforms
- Experience with social media and digital analytics tools strongly preferred
- Healthcare and/or restaurant/hospitality marketing experience is a plus
- Experience managing social media for multiple brands or distinctly different audiences is highly desirable
- Candidates who can provide a portfolio or lookbook showcasing examples of previous social media, videography, photography, campaigns, or other content creation work are highly preferred
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.