Social Media Specialist
$64,400–$77,250 year
On-siteBloomington, Minnesota, United States
Job Summary
Develop the enterprise social media strategy across brand, recruiting, thought leadership, and commercial objectives while serving as the subject matter expert on channel best practices and emerging platforms. Build executive and employee advocacy programs to increase company visibility, translating social listening and engagement trends into actionable recommendations for marketing and customer experience. Establish channel-specific content strategies and KPI frameworks, partnering with Segment Marketing and Corporate Communications to identify opportunities for storytelling and commercial impact. Manage day-to-day execution and publishing across LinkedIn, Instagram, YouTube, Facebook, TikTok, X, and PR channels, ensuring all content aligns with brand voice, communications priorities, and legal/compliance standards. Provide quarterly recommendations regarding channel mix, investment priorities, and content optimization.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism or related field
- 4-7 years of social media or digital content experience
- Strong writing skills with a portfolio of published brand content
- Experience managing business accounts on major platforms (Instagram, Facebook, TikTok, X)
- Working knowledge of paid social advertising with boosted content
- Comfort with social media management and listening tools (Sprout Social, Hootsuite)
- Experience with employee advocacy programs, recruiting content and reputation monitoring
- Experience using social analytics to influence business and content decisions
- Travel: Up to 10%
Desired Qualifications
- equivalent social media management experience and writing portfolio may be considered
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