Social Media Specialist
On-site · Edison, New Jersey, United States
Job Summary
Develop and execute a comprehensive social media strategy for a home soft goods client, focusing on growth and increased brand visibility. Create compelling, on-brand content for various social platforms and manage content calendars to maintain a vibrant online presence. Foster audience engagement through timely interactions and community management, shaping a positive brand image. Analyze social media performance using key metrics to optimize strategy and maximize impact. Stay ahead of industry trends and integrate emerging tactics into the strategy, and conceptualize, launch, and manage paid social advertising campaigns to improve reach, engagement, and conversions.
Required Qualifications
- Proven experience as a Social Media Specialist, preferably within the home soft goods industry.
- Strong content creation and management skills with a keen eye for brand consistency.
- Analytical mindset with the ability to interpret social media metrics and draw actionable insights.
- Familiarity with the latest social media trends and a commitment to staying updated in a rapidly evolving digital landscape.
- Experience in planning and executing paid social media advertising campaigns to drive business objectives.
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