Social Media Specialist
On-siteSan Antonio, Texas, United States
Job Summary
Develop and manage social media strategies across multiple brands to increase engagement and brand awareness. Write original captions, post copy, and short-form content across platforms in alignment with each brand's voice and style guidelines. Create, schedule, and publish social media content (graphics, videos, captions) across platforms such as Facebook, Instagram, LinkedIn, and TikTok. Monitor and analyze social media performance metrics, providing actionable insights to optimize campaigns. Manage community engagement across all active brand channels, including responding to comments, messages, and reviews. Coordinate with external marketing agencies when applicable to ensure social media campaigns align with brand objectives and deliver consistent messaging. Maintain a content calendar for consistent posting and timely campaign execution. Plan and support execution of paid social campaigns across platforms including Meta Ads and similar channels. Produce basic photo and video content to support social media needs. Stay current with social media trends and emerging platforms to enhance brand presence and engagement. Collaborate with the Marketing Manager to align content strategies with overall marketing campaigns and brand objectives.
Required Qualifications
- 4+ years of experience in marketing with social media content creation and management as a primary function
- Portfolio or writing samples demonstrating social media management, brand copywriting, and content across formats
- Experience managing social media channels across multiple brands or accounts
- Regularly and safely lifts, carries, and handles supplies and equipment weighing at least 20 - 30 pounds
- Must pass pre-employment screening and background check
- Position may require working evening hours and weekends as needed
Desired Qualifications
- Strong understanding of social media platforms, trends, analytics, and best practices for engagement and growth
- Demonstrated writing ability with command of AP style, brand voice, and platform-specific best practices
- Ability to translate complex or technical subject matter into clear, engaging, audience-appropriate content
- Proficiency in social media scheduling tools (Hootsuite, HubSpot, Sprout Social, or equivalent)
- Basic content creation skills (graphic design using Canva or Adobe tools and short-form video)
- Basic experience planning and executing paid social campaigns (Meta Ads, PPC, etc.)
- Basic familiarity with Google Analytics and native platform analytics for performance reporting
- Highly organized with the ability to manage multiple brands and deadlines simultaneously
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