Social Media Specialist
On-siteCairo, Cairo, Egypt
Job Summary
Manage and optimize paid digital advertising campaigns across Meta, Google Ads, TikTok Ads, and Snapchat to drive customer acquisition and maximize return on advertising spend. Monitor campaign performance regularly, adjusting audiences, budgets, bidding strategies, and creatives while conducting audience research, segmentation, and retargeting. Plan and execute A/B tests across ad elements and landing pages, coordinate with the Creative team for effective assets, and track key performance indicators including ROAS, ROI, CPA, and CTR. Prepare weekly and monthly performance reports with actionable insights, ensure accurate implementation of tracking tools like Meta Pixel and GA4, and monitor competitor activities and market trends. Coordinate with E-Commerce, Marketing, and Creative teams to align campaigns with business objectives.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field
- 2–4 years of experience in paid media, performance marketing, digital advertising, or a related field
- Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and Snapchat Ads
- Good understanding of paid media funnels, campaign objectives, audience targeting, prospecting, remarketing, attribution, and conversion optimization
- Experience with GA4, Google Tag Manager (GTM), Meta Pixel, and other digital tracking and measurement tools
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions
- Good understanding of digital marketing KPIs, including ROAS, ROI, CPA, CPC, CPM, CTR, conversion rate, revenue, and CLTV
- Strong proficiency in Excel or Google Sheets for reporting, budget management, data analysis, and performance tracking
- Strong attention to detail and a performance-driven mindset
- Ability to manage multiple campaigns simultaneously, prioritize tasks, and meet deadlines
- Strong Arabic and English communication and collaboration skills
- Ability to work effectively with cross-functional teams, including Marketing, E-Commerce, and Creative
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