Social Media Specialist
$62,000–$89,000 year
RemoteUnited States
Job Summary
Develop and manage a comprehensive content bank including social posts, graphics, video, audio, and blog articles to support federal cybersecurity communications. Maintain editorial calendars and centralized digital libraries while collaborating with internal stakeholders and subject matter experts to publish mission-focused content. Create engaging multimedia assets that translate complex technical concepts into accessible language across diverse platforms. Monitor audience engagement, analyze performance metrics, and develop dashboards to optimize strategies. Schedule and publish content using approved management tools while ensuring compliance with branding standards and Section 508 accessibility requirements. Support crisis communications and rapid-response messaging during incidents and national awareness campaigns. This role operates remotely on an EST schedule, Monday through Friday, 9 am to 5 pm, contingent upon LMD being awarded the federal contract.
Required Qualifications
- Currently holds, or is able to obtain, a Department of Homeland Security (DHS) Fitness Determination
- Bachelor's degree (BS/BA) in Communications, Marketing, Journalism, Public Relations, Digital Media, or a related field
- Minimum of five (5) years of demonstrated experience managing and creating content for social media platforms
- Demonstrated experience developing and implementing social media strategies that increase audience engagement, awareness, and digital reach
- Experience writing and editing content for multiple social media platforms, including adapting messaging for platform-specific audiences
- Demonstrated experience creating multimedia content, including: Videos, Graphics, Infographics, Photography, Motion graphics or animations, Audio or podcast content
- Experience maintaining editorial calendars, content libraries, and publishing schedules
- Experience monitoring engagement metrics and using analytics to evaluate campaign performance and inform content strategy
- Strong writing, editing, proofreading, and storytelling skills with the ability to translate complex technical concepts into engaging, audience-friendly content
- Proficiency with Microsoft Office Suite and social media management platforms (e.g., Sprinklr, Hootsuite, Sprout Social, or equivalent)
- Experience using Adobe Creative Cloud applications or similar multimedia production software, including Photoshop, Illustrator, Premiere Pro, After Effects, or Canva
Desired Qualifications
- Experience supporting federal agencies
- Familiarity with cybersecurity, critical infrastructure protection, emergency management, or homeland security communications
- Experience managing government or large organizational social media accounts
- Knowledge of federal digital communications policies, web governance, and accessibility requirements, including Section 508 compliance
- Experience using web content management systems (CMS) and supporting web publishing workflows
- Familiarity with Google Analytics, Power BI, Tableau, or other analytics and reporting tools
- Experience supporting integrated communications campaigns, public awareness initiatives, and crisis communications
- Knowledge of SEO, digital marketing best practices, and audience segmentation strategies
- Ability to manage multiple projects simultaneously while meeting tight deadlines in a fast-paced environment
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