Social Media Specialist
HybridPasig City, Metro Manila, Philippines
Job Summary
Develop and maintain a monthly content calendar across LinkedIn, Facebook, Instagram, TikTok, X, and YouTube, writing engaging copy and coordinating visual and short-form video production. Schedule and publish posts using tools like Buffer or Hootsuite while monitoring comments, messages, and mentions to respond promptly and escalate concerns. Track key performance indicators including reach, engagement rate, and conversions to prepare weekly and monthly reports, running A/B tests on content formats and posting times to optimize results. Collaborate with marketing, design, and sales teams to align content with product launches, promotions, and PR initiatives, supporting paid social campaigns with audience inputs and creative briefs. Maintain brand consistency and compliance across all published content while staying current on platform algorithm changes and emerging trends.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Multimedia Arts, or a related field, or equivalent practical experience
- 2–4 years of hands-on experience managing social media accounts for a brand, agency, or business
- Portfolio of managed social media accounts, sample posts, or campaigns demonstrating measurable results
- Proficiency with major social media platforms and their native analytics, including Meta Business Suite, LinkedIn Analytics, TikTok Analytics, and YouTube Studio
- Experience using social media scheduling and management tools such as Buffer, Hootsuite, Later, Sprout Social, or similar platforms
- Working knowledge of design and editing tools such as Canva, CapCut, Adobe Photoshop, or Premiere Pro
- Strong copywriting skills with excellent English grammar
- Creative and trend-aware, with strong judgment on content that aligns with the brand
- Highly organized with the ability to manage multiple platforms, deadlines, and stakeholders simultaneously
- Data-driven mindset with the ability to interpret social media metrics and turn insights into actionable improvements
- Strong communication and collaboration skills with the ability to work proactively and with minimal supervision
Desired Qualifications
- Familiarity with SEO and hashtag strategies is an advantage
- Basic photography or on-camera/short-form video production experience is an advantage
- Experience in the B2B, technology, outsourcing, or staffing industry is an advantage
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