Social Media Specialist, Influencer Marketing
$100,000–$150,000 year
RemoteUnited States or Seattle, Washington, United States
Job Summary
Scout and pitch creators primarily on YouTube for Runway's paid influencer and affiliate programs, negotiating flat-fee briefs and performance-based affiliate deals. Own each relationship end-to-end, managing outreach, contracts, and paperwork while partnering with outside agencies to maintain a full creator pipeline. Stay immersed in the YouTube and AI/creative tools landscape to track trends and surface relevant partners, then share audience insights with the creative team to inform organic content direction. Collaborate with growth marketing on attribution and reporting to track program performance and ROI.
Required Qualifications
- At least 2 years of experience in influencer marketing, affiliate marketing, social/creator partnerships, or a related role
- An existing network of creator relationships, ideally with strength on YouTube
- Comfortable negotiating fees and contracts directly with creators
- Strong understanding of how content performs on YouTube specifically, plus a broader read on social and creator trends
- Highly organized, able to manage a high volume of relationships, deals, and paperwork at once
- Polished, confident, low-ego, and able to represent Runway well in creator conversations
- Interest in AI, creative tools, video, design, filmmaking, advertising, and the broader creator economy
Desired Qualifications
- Experience running affiliate programs specifically, not just influencer marketing
- Experience working with influencers or outreach agencies
- Experience working at a creative, consumer, prosumer, AI, design, or technology company
- Familiarity with Runway and the broader AI creative ecosystem
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