Social Media Specialist
$90,000–$120,000 year
On-site · New York City, New York, United States
Job Summary
Social Media Specialist supports the firm’s digital presence on LinkedIn and Instagram, drafting, editing and publishing posts aligned with brand standards; translating complex legal and business topics into clear, concise posts for clients, legal professionals and broader audiences; developing and managing the social media editorial calendar; collaborating with the brand content team to craft storytelling concepts; designing social graphics using Adobe Express; advising lawyers on best practices for personal accounts; tracking performance metrics, analyzing trends and recommending optimization strategies; monitoring platform trends and competitive activity to enhance visibility and engagement; engaging with social listening tools to flag firm news; researching emerging technologies and trends to improve the firm’s social communications strategy. Requirements include a Bachelor’s degree or equivalent practical experience and at least four years of relevant experience in social media content/publishing; hands-on experience with LinkedIn and Instagram; proficiency in writing, editing, project management, data analysis, confidentiality and brand consistency. The salary range is $90,000–$120,000 USD and location is New York, NY. The role entails full-time responsibilities in New York with no relocation offer indicated.
Required Qualifications
- Bachelor’s degree or equivalent practical experience
- At least four years of relevant experience supporting social media content and publishing
- Hands-on experience managing LinkedIn and Instagram content
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