Social Media Specialist
HybridBelfast, Northern Ireland, United Kingdom
Job Summary
Execute Wolfspeed's global organic and paid social media strategy across key platforms, ensuring content aligns with brand standards and campaign priorities. Create, publish, monitor, and optimize social media content with a strong focus on LinkedIn performance and audience engagement. Measure and report on social media performance using analytics and dashboards to provide actionable recommendations for improvement. Monitor social media trends, audience behaviors, and algorithm updates, proactively sharing insights with key stakeholders. Partner with Marketing Communications, Corporate Communications, Brand teams, and external agencies to deliver impactful social campaigns and thought leadership content.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
- Minimum of 3 years' professional experience in social media marketing, social media management, or digital marketing roles
- Demonstrated expertise managing LinkedIn as a strategic marketing channel, including content creation, audience engagement, platform analytics, and performance optimization
- Hands-on experience executing and monitoring both organic and paid social media campaigns
- Strong understanding of campaign tagging, UTM tracking, social media reporting, and performance measurement
- Excellent written and verbal communication skills with the ability to present performance insights to diverse audiences
- Proven ability to manage multiple priorities, campaigns, and deadlines in a fast-paced, cross-functional environment
- Proficiency with social media management, analytics, and reporting tools
- Ability to work standard business hours in a hybrid or office-based environment, as required
Desired Qualifications
- Experience developing LinkedIn thought leadership, executive visibility, or employee advocacy programs within a B2B environment
- Experience managing paid social budgets and optimizing media spend for campaign performance
- Familiarity with CRM, marketing automation, or digital marketing platforms
- Experience within the semiconductor, electronics, manufacturing, industrial technology, or related sectors
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