Social Media Specialist
$55,000–$70,000 year
On-siteOttawa, Ontario, Canada
Job Summary
Develop and measure a B2B social media strategy through competitive research, platform determination, and social media listening. Curate a presence that builds meaningful connections while planning, creating, and sharing engaging content across Facebook, Instagram, LinkedIn, and YouTube to drive traffic and support recruitment and employee engagement. Establish an employee advocacy program that integrates with internal communications and analyze analytics to continuously improve performance. Join the Marketing team to help Colliers Project Leaders strengthen the built environment and create sustainable, resilient communities.
Required Qualifications
- Post-secondary diploma or degree in Marketing, Communications, Journalism, Public Relations or a related field, or equivalent work experience
- Three to five years of experience working in social media, digital communications or a similar role
- Demonstrated experience developing and executing B2B social media strategies
- Strong understanding of organic and paid social media best practices, particularly on LinkedIn
- Experience planning, writing, publishing and measuring social media content and campaigns
- Proficiency with social media management employee advocacy platforms
- Demonstrated ability to interpret social media analytics and translate insights into recommendations
- Strong writing skills, with the ability to adapt content for different audiences, platforms and objectives
- Excellent editing and proofreading skills
- Proficiency with Microsoft Office, including Word, Excel, Outlook and PowerPoint
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