Social Media & Outreach Officer (WFH)
$40,000–$44,000 year
HybridMakati City, Metro Manila, Philippines
Job Summary
Own the cross-platform social content calendar and execute creative growth strategies across Facebook, LinkedIn, and Instagram, including content planning, community engagement, and performance tracking. Develop and manage outbound marketing initiatives by building segmented lead databases, conducting cold email and LinkedIn outreach, and utilizing marketing automation tools to drive qualified traffic and enterprise pipeline. Create and repurpose diverse content such as social posts, emails, and white papers while maintaining a consistent brand voice. Monitor campaign metrics including engagement, open rates, and conversions to optimize activities and prepare regular performance reports. Stay current with industry trends and conduct competitor research to identify new opportunities. Collaborate with internal teams and vendors to increase brand awareness.
Required Qualifications
- Social Media Manager
- Outreach Expert
- understanding and representing the brand's voice
- positioning
- audience
- evolving market needs
- creative marketing and growth strategies
- social media strategy
- campaigns across platforms such as Facebook, LinkedIn, and Instagram
- content planning
- content calendars
- community engagement
- performance tracking
- Create and repurpose a variety of content
- social media posts
- emails
- white papers
- other marketing materials
- consistent brand voice
- Lead generation
- building and maintaining segmented lead databases
- conducting cold email
- LinkedIn outreach
- marketing automation tools
- Monitor campaign and funnel performance
- engagement
- open rates
- click-throughs
- responses
- conversions
- use insights to optimize marketing activities
- Stay current with social media
- outbound marketing
- technology
- industry trends
- Conduct market and competitor research
- identify new opportunities
- improve marketing strategies
- Prepare regular campaign and performance reports
- use data to guide future initiatives
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