Social Media Officer
$90,000–$105,000 year
On-siteGeorgia, United States
Job Summary
Manage day-to-day operations of social media channels by developing, scheduling, and publishing engaging, brand-consistent content via Sprout Social. Collaborate across the organization to translate complex public health information into multimedia assets, including short-form video and graphics, while monitoring channels to respond to audience inquiries and protect organizational reputation. Execute integrated organic and paid campaigns, manage vendor relationships for advertising, and measure performance using analytics tools to optimize spend and identify trends. Partner with leadership on emergency response activities and support fundraising efforts through donor engagement. Ensure all content adheres to CDC Foundation brand standards and accessibility requirements.
Required Qualifications
- 4-6 years of professional experience in social media, digital communications or marketing
- Bachelor's degree, preferably marketing, communications or a related field
- Proven work experience in digital marketing and social media management
- Proficiency in content creation that engages, informs and motivates targeted audiences
- In-depth knowledge of major social media platforms and emerging channels, including LinkedIn, Instagram, Facebook, YouTube, X and other evolving platforms
- Experience managing an organization's editorial flow across all channels
- Experience developing multimedia content, including short-form video, graphics, photography and written content for digital platforms
- Experience using social listening, analytics and reporting tools to evaluate performance, identify trends and translate data into actionable recommendations
- Experience with social media advertising, including managing audiences and ad campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent interpersonal skills and ability to interact effectively with a variety of people, including senior leaders and external partners
Desired Qualifications
- Experience in healthcare, public health or nonprofit setting
- Relevant certifications
- Familiarity with AI-assisted content creation and social media management tools
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