Social Media Marketing Specialist
On-siteChandigarh, Chandigarh, India
Job Summary
Develop and execute social media strategy and content calendars aligned with business goals, managing daily posting across LinkedIn, YouTube, Instagram, and X. Create high-quality posts, graphics, carousels, short videos, and thought-leadership content to build audience engagement and grow the digital footprint. Build GTM campaigns targeting enterprise CXOs and regulated industries, driving qualified inbound leads through strategic content and engagement funnels. Create compelling thought leadership articles, industry insights, and case studies while collaborating with design and product teams for unified storytelling. Establish the brand as a trusted partner in AI and technology services.
Required Qualifications
- Minimum 4–6 years of relevant experience in social media marketing, GTM, or digital marketing
- Experience in B2B service companies, technology, or AI-driven industries
- Proven track record of driving growth and engagement
- Strong understanding of LinkedIn growth
- Strong understanding of B2B social media
- Strong understanding of enterprise buyer behavior
- Strong design sense (Figma/Canva)
- Deep capability in creating high-quality content, carousels, GTM playbooks, and lead-generation campaigns
- Experience running SMM-driven funnels that generate qualified B2B leads
- Ability to work closely with founders and operate autonomously
- Passion for AI, enterprise technology, and continuous learning
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.