Social Media Marketing Manager
$82,500–$92,500 year
On-siteLakeside, California, United States
Job Summary
Lead the day-to-day execution and optimization of Turning Point's social media presence across platforms, managing the team and overseeing content planning, campaign activation, and publishing workflows. Develop and maintain a strong command of the ministry's voice to write, edit, and guide content while ensuring theological accuracy and brand consistency. Monitor emerging trends and platform updates to recommend new approaches that strengthen reach, measure key performance indicators using analytics to drive audience growth and engagement, and oversee community engagement with timely, ministry-aligned responses. Collaborate with Marketing, Creative, Broadcast, and other departments to align social initiatives with broader campaigns and manage external vendor relationships. Recruit, develop, and coach team members to foster a high-performing environment while leveraging approved AI tools to enhance research and production efficiency.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or equivalent experience
- Five or more years of social media or digital marketing experience
- Demonstrated experience managing Facebook, Instagram, YouTube, X, LinkedIn, TikTok, and emergency social platforms as appropriate
- Experience using social media management and scheduling platforms (e.g., Vista Social, Hootsuite, Looker Studio, etc.)
- Working knowledge of digital marketing principles, content optimization, and audience development
- Experience using analytics to improve growth and content performance
- Experience supervising staff or leading a social media team, providing creative direction and constructive feedback
- Proven ability to lead multiple concurrent projects while meeting deadlines in a fast-paced environment
- Strong writing and editing skills with an ear for established voice
- Strong attention to detail, organization, and ability to manage multiple priorities
- Must be a like-minded believer and share our passion to deliver the unchanging Word of God to an ever-changing world
- Agreement with the Statement of Faith is a requirement for employment with Turning Point for God
Desired Qualifications
- Christian ministry, nonprofit, fundraising, or donor communications experience preferred
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