Social Media Marketing Manager
RemoteUnited Kingdom
Job Summary
Execute global digital marketing initiatives by owning daily editorial planning, curating content calendars, and writing compelling social copy for LinkedIn, X, and Facebook. Partner with field marketing, product, sales, and content teams to operationalize strategy into measurable campaigns, optimized customer journeys, and performance-driven programs. Ghostwrite executive thought leadership posts and monitor the CEO's profile to drive engagement and lead generation. Conduct quarterly content reviews to optimize pages for traditional SEO and emerging Answer Engine Optimization standards, aligning promotion schedules with paid media campaigns. This role supports SOPHiA GENETICS' mission to democratize data-driven medicine for cancer and rare disease patients worldwide through the cloud-native SOPHiA DDM Platform.
Required Qualifications
- Degree level education in digital marketing, web design, communications, or a related field
- 3-5 years of experience in digital marketing
- Deep knowledge of CRM systems
- Google Analytics and Google Ads Certified
- Proficiency with SEO tools and keyword research platforms
- Knowledge of social media advertising platforms
- Proficiency with Microsoft 365 Suite
- Strong analytical mindset with the ability to translate data into actionable recommendations
- Experience building and optimizing digital campaigns across multiple channels
- Solid understanding of marketing automation and lead lifecycle management
- Strong organizational and project management skills with the ability to manage multiple concurrent work streams
Desired Qualifications
- Experience working in international organizations
- Experience in healthcare, life sciences, SaaS, or molecular diagnostics
- Experience with Salesforce
- Experience with Pardot
- Experience with an ABM platform
- Experience with JIRA
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