Social Media Marketing Manager:in (m/w/d)
$40,000–$40,000 year
HybridMünster, North Rhine-Westphalia, Germany
Job Summary
Develop clear content strategies and execute high-performance social media plans for energy clients, focusing on generating leads and measurable growth. Create and schedule Reels, posts, and stories while managing multiple accounts through structured editorial calendars. Analyze KPIs to optimize content performance and collaborate closely with paid ads and sales teams to align organic efforts with revenue goals. Handle community management and brief creatives to ensure quality and brand consistency. Work remotely or hybrid with flexible hours, utilizing modern tools to drive results in the rapidly expanding photovoltaic and energy sectors.
Required Qualifications
- Erfahrung im Social Media Management (operativ + strategisch)
- Sicherer Umgang mit Plattformen (Instagram, Facebook, ggf. TikTok)
- Verständnis für Reichweite, Content & Leadgenerierung
- Strukturierte Arbeitsweise & Organisation
- Erfahrung mit Planung & Posting von Content
- Grundverständnis für Design & Content-Erstellung
- Analytisches Denken & KPI-Verständnis
- Eigenverantwortung & Zuverlässigkeit
- Erfahrung im Bereich Performance Marketing / Meta Ads
- Erfahrung in der Energiebranche (Photovoltaik, Wärmepumpe)
- Erfahrung mit Content-Days / Drehs / UGC Content
- Erfahrung mit Tools wie Meta Business Suite, Later, Hootsuite o. Ä.
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