Social Media Marketing Manager
$85,000–$110,000 year
RemoteUnited States
Job Summary
Develop and manage social media content calendars across multiple home care brands, ensuring alignment with brand voice and business objectives. Plan, create, and publish multimedia assets on Facebook, Instagram, LinkedIn, and emerging channels like TikTok and YouTube. Coordinate initiatives with marketing, operations, sales, and customer service teams while capturing and editing high-quality video, photos, and stories using Adobe Creative Suite or Canva. Monitor audience engagement, respond to reviews and comments, and track key metrics to translate analytics into actionable recommendations for leadership. This role supports HouseWorks' mission to improve the lives of seniors through a comprehensive, tech-enabled in-home service network. Full-time remote position with 10–25% travel.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred
- 3-5+ years of experience managing professional or influencer social media accounts, preferably across multiple brands
- Experience in healthcare, home care, or service-based organizations is highly preferred
- Demonstrated experience creating and editing photo and video content for social media platforms
- Proficiency with social media management and analytics tools such as Sprout Social, Hootsuite, Meta Business Suite, or similar platforms
- Strong understanding of content strategy, audience engagement, and community management
- Exceptional written communication, proofreading, and copy-editing skills
- Ability to manage multiple priorities, deadlines, and brands against deadlines and production schedules
- Travel may constitute approximately 10–25% of the role, depending on business needs, company events, and content production schedules
Desired Qualifications
- On-camera interview and employee-generated content experience a plus
- Experience managing online communities, groups, forums, or brand ambassador programs is highly preferred
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