Social Media Marketing Manager
$62,000–$80,000 year
On-siteManhattan, New York, United States
Job Summary
Collaborate with social and commerce teams to leverage established and emerging platforms for cutting-edge social media strategies that align with the New York Post Digital Network's commerce goals, driving content engagement, link clicks, and sales. Innovate content presentation by experimenting with formats and interactive elements for engaging graphics and videos showcasing commerce-related content. Work seamlessly with editorial, design, marketing, and product teams across NY Post, Page Six, Decider, and NYPostSports to align visual content and enhance individual brand initiatives. Maintain up-to-date proficiency in social media tech and best practices, adapting to tools, algorithms, and platform advancements. Manage social media inquiries from sales and branded content teams, ensuring timely responses, while executing strategies promoting NY Post and Page Six merchandise across social platforms. Track and report on internet trends, particularly in the shopping sphere and social commerce, and proactively engage the audience with timely, trend-inspired content. Convey ideas adeptly to internal and external stakeholders, fostering productive collaboration. Report to the Senior Commerce Social Media Marketing Manager with an on-site expectation of five days per week.
Required Qualifications
- Extensive experience managing multiple social media accounts, preferably with a large following
- Knowledge of micro and macro digital media trends and emerging platforms
- Proven ability to think strategically and translate strategic goals into actionable social media plans that drive commerce-focused results
- Ability to multitask, balance priorities and thrive in a fast-paced environment, quickly adapting to changing trends and leveraging them to enhance social media strategies
- Proficiency in metrics-based decision-making with an emphasis on reading and interpreting data
- Adept at analyzing social media data to identify trends, make informed decisions, and refine strategies for optimal engagement
- Experience collaborating with e-commerce platforms or commerce-related brands, translating product offerings into engaging social media content
- Ability to be both a self-starter and team player who exhibits strong interpersonal and communication skills
- Photo and video editing experience in Canva, Capcut, Premium and Adobe Suite
- Excellent writing and copy-editing skills
- Highly organized with exceptional attention to detail
- Be comfortable in front of the camera / recording and editing videos with yourself present
- This role will be expected to report into the office 5 days per week
Desired Qualifications
- Commercially minded and proactive
- Passionate about creative, commerce-first lifestyle or commerce creative experience
- Creative and experienced candidate
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