Social Media Manager
$70,000–$70,000 year
On-siteManassas, Virginia, United States
Job Summary
Develop and execute comprehensive social media strategies across multiple hospitality brands to drive brand awareness, engagement, guest traffic, and revenue growth. Manage all social media channels, including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms, while leading content planning, creation, scheduling, and publishing efforts. Direct and coordinate content shoots, influencer visits, media events, and brand collaborations. Analyze performance metrics to provide strategic recommendations for improving engagement, audience growth, and conversion, while overseeing paid social advertising campaigns and audience targeting strategies. Lead email marketing initiatives and manage digital asset libraries. Stay informed on social media trends, platform updates, and industry best practices.
Required Qualifications
- 3–5+ years of professional social media management experience
- Proven experience developing social media strategies and growing brand audiences
- Strong photography, videography, and content creation skills
- Experience with Canva, Adobe Creative Suite, Meta Business Suite, and social media scheduling platforms
- Experience managing paid social campaigns and analyzing marketing performance data
- Exceptional writing, communication, and project management skills
Desired Qualifications
- Hospitality, restaurant, brewery, tourism, entertainment, or lifestyle brand experience
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