Social Media Manager
On-siteLagos, Lagos, Nigeria
Job Summary
Develop and execute social media strategies across Instagram, TikTok, Facebook, Twitter, and other platforms to drive brand awareness and sales for a multi-brand fashion retailer. Create, schedule, and publish engaging content while planning calendars, campaigns, and product launches in collaboration with the creative team. Monitor performance metrics to generate actionable insights and engage with the online community by responding to inquiries. Work with influencers and content creators to increase visibility, staying current on trends and competitor activities. Requires a Bachelor's degree and 2–3 years of experience managing social media for fashion or retail brands.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Mass Communication, or a related field
- 2–3 years of proven experience managing social media for a fashion, retail, lifestyle, or beauty brand
- Strong understanding of Instagram, TikTok, Facebook, and emerging social media platforms
- Excellent copywriting and storytelling skills
- Experience using content scheduling and analytics tools
- Strong organizational skills with the ability to manage multiple campaigns simultaneously
Desired Qualifications
- Basic knowledge of Canva, CapCut, Adobe Creative Suite, or similar design/editing tools
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