Social Media Manager
$72,000–$85,000 year
On-site · Toronto, Ontario, Canada
Job Summary
Social Media Manager to own STAN's social presence across LinkedIn (primary), Instagram, Meta, and YouTube; ghostwrite and produce content from team POVs and customer calls; develop a casual, community-focused voice; plan a steady cadence of formats (texts, carousels, short video, polls, behind-the-scenes); produce and edit short-form video using HeyGen/CapCut; engage in comments and DMs to be a real presence in the category; track weekly metrics (follower growth, engagement, demos influenced); identify and ship trending formats quickly; ideal background includes 2–4 years of B2B social experience, strong writing, video instincts, and familiarity with analytics.
Required Qualifications
- 2–4 years running social media for a brand, ideally in B2B
- A real portfolio of social work — show us posts, accounts, or pages you've grown, ideally on LinkedIn
- Strong writing chops. You can ghostwrite in someone else's voice and make it sound like them
- Video instincts — you've shot, edited, or directed short-form before, even if scrappy
- Comfort with light analytics — you read social dashboards and can tell signal from vanity
- A point of view on what works on LinkedIn right now, with examples to back it up
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