Social Media Manager (Salaried, Full-time)
On-siteFayetteville, Arkansas, United States or Fayetteville, North Carolina, United States
Job Summary
Develop and optimize Washington Regional's social media presence by planning, shooting, editing, and publishing daily content across platforms including reels, stories, and short-form video. Create original, on-brand content that articulates the organization's mission while monitoring accounts to respond to audience inquiries. Analyze metrics to refine strategy and evaluate new platforms to expand reach. Review content calendars from clinics to ensure alignment with marketing objectives and brand standards. Stay current with emerging trends and tools to adapt quickly to platform updates.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field
- Valid driver's license
- Auto liability insurance
- Minimum three years' experience creating and implementing content on social media platforms including Facebook, Instagram, LinkedIn and X
- Hands-on proficiency with multimedia content creation and editing tools such as Adobe Premiere Pro, CapCut and Canva
- Demonstrated experience producing reels, stories and short-form video content that is original, on-trend and audience-engaging
- Previous experience in health care
Desired Qualifications
- Natural creative who gets genuinely excited about the trends, culture, and the fast pace of social media
- Comfortable being both the storyteller and the editor
- Confident writing a caption, shooting a reel, or cutting together a story sequence
- Sharp eye for what will resonate with an audience
- Ability to take complex or clinical topics and turn them into content that's clear, relatable and easy to understand
- Drawn to mission-driven work
- Genuine interest in nonprofits, community health and making a real difference in the lives of the people around you
- Always plugged into the latest trends, platform updates and content formats
- Ability to translate energy into original, on-brand content
- Strong multimedia content creation skills
- Experience producing polished reels, stories and short-form video using current editing tools, trending audio, transitions and effects
- Ability to stay ahead of emerging social media trends, challenges, formats and platform features
- Ability to move quickly to adapt trends in ways that fit Washington Regional's brand and voice
- Ability to generate original, attention-grabbing content ideas rather than relying solely on repurposed material
- Ability to review and edit content calendars submitted by clinics and other facilities to ensure content aligns with marketing objectives and Washington Regional brand standards
- Ability to monitor social media accounts and respond to comments, questions and messages in a timely and appropriate manner
- Ability to report and analyze social media metrics and insights to inform and refine future content
- Ability to identify and evaluate additional platforms to expand Washington Regional's social media presence
- Ability to continuously research social media best practices and proactively bring new trends, tools and features to the team
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.