Social Media Manager
$110,000–$110,000 year
HybridConcord, Massachusetts, United States
Job Summary
Drive social media ideation and execution to grow audience, engagement, and video views across Instagram, Facebook, TikTok, YouTube Shorts, and Pinterest. Create and publish content for This Old House and related franchises while managing calendars, coordinating shoots, and turning production moments into high-performing posts. Oversee 40+ social accounts and partner with editors to produce short-form video, optimizing for platform trends and performance insights. Monitor comments, manage community engagement, and collaborate cross-functionally with production, editorial, and marketing teams to support campaigns and launches. This role requires 5+ years of experience in social media marketing, content creation, or digital media. The position is based in-office Monday through Thursday with remote work on Fridays.
Required Qualifications
- 5+ years of experience in social media marketing, content creation, or digital media
- Strong understanding of short-form video, platform-specific storytelling, and what drives performance on social
- Experience working in content-driven environments, ideally within media, entertainment, or production
- Experience supporting social campaigns, including working with content partners or influencers
- Strong organizational skills with the ability to manage multiple workflows, calendars, and deadlines
- Comfortable working in fast-paced, production-driven environments and adapting quickly to changing priorities
- Data-driven mindset with experience using analytics to inform decisions and optimize performance
- Familiarity with paid social, including ad setup, execution, and basic optimization
- Strong communication skills with a clear, concise writing style
- High level of judgment, attention to detail, and understanding of social media best practices and ethics
- Self-starter who can independently manage priorities while proactively identifying new opportunities
- Collaborative, positive team player who works effectively across functions
- Comfortable with social and analytics tools such as Sprout, native platform insights, Google Analytics, and similar platforms
- Bachelor's degree or equivalent experience
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.