Social Media Manager
RemoteUnited States
Job Summary
Write, edit, and adapt social media copy, campaign messaging, and short-form content for digital platforms, translating complex program or policy topics into clear, accessible public-facing messages. Manage day-to-day scheduling, posting, and community monitoring across channels like Facebook, Instagram, LinkedIn, and X, maintaining content calendars aligned with campaign milestones. Track and analyze content performance metrics using tools such as native insights, Hootsuite, and Meltwater to prepare regular reports on reach and engagement, identifying actionable recommendations to refine messaging and content mix. Collaborate with strategists, designers, and media specialists to shape campaigns that inform, engage, and drive measurable impact while ensuring all content aligns with brand standards and accessibility requirements.
Required Qualifications
- BS/BA in Communications, Marketing, Journalism, English, or related field
- Minimum 4 years of demonstrated experience in social media management and content writing across major platforms
- Strong writing and editing skills, with the ability to translate complex topics into clear, engaging, audience-appropriate messaging
- Experience with social media management and analytics tools (e.g., native platform insights, Hootsuite, Meltwater)
- Familiarity with brand standards and Section 508 / digital accessibility requirements
Desired Qualifications
- Agency experience (advertising, marketing, or communications agency) a plus
- Federal government or public sector communications experience a plus
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