Social Media Manager
$52,000–$62,400 year
Hybrid · New York City, New York, United States
Job Summary
Own the brand from strategy to execution for Pure Paws Veterinary Care’s social channels. Develop and manage social media strategy across Instagram, TikTok, Facebook, and LinkedIn; create and manage content calendars; produce original social media content and reels; drive client education content and support DVMs in building their personal brands; conduct weekly on-site content capture at three NYC hospitals; collaborate with hospital leadership and marketing teams on content strategy; track engagement metrics and optimize content performance to grow followers and brand awareness; pitch viral campaign ideas to grow brand awareness and new client acquisition.
Required Qualifications
- Proven social media management experience for a brand, business, or organization
- Degree or experience in Marketing, Communications, Digital Marketing, or Advertising
- Skilled in short-form video content creation (Reels, TikTok) and social media trends
- Highly organized, creative, and proactive
- Comfortable filming and producing content in a clinical veterinary setting
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