Social Media Manager

Own and execute the club’s organic social media strategy across TikTok, Instagram, Facebook, X, and YouTube. Develop and maintain content calendars aligned with match schedules, transfer windows, club announcements, sponsorship initiatives, and key campaigns. Drive follower growth, engagement, impressions, and overall audience expansion. Identify emerging platform opportunities, content formats, and growth strategies. Translate business and brand objectives into high-performing social content initiatives. Produce and publish high-volume, platform-native content across multiple social channels. Repurpose content from club assets, media partners, creators, and user-generated content. Create engaging short-form and long-form content optimized for each platform. Independently edit video content and adapt creative assets for different audiences and formats. Maintain consistency in visual identity, storytelling, and brand presentation. Actively engage with supporters and followers across all major social platforms. Monitor comments, direct messages, audience sentiment, and community conversations. Foster meaningful engagement and strengthen relationships with supporters. Escalate reputation risks, audience concerns, and important feedback appropriately. Help build a highly engaged and globally connected football community. Lead social media execution across match days throughout the season. Publish real-time content including highlights, reactions, results updates, and behind-the-scenes coverage. Coordinate with internal media teams and stakeholders to ensure timely content delivery. Maintain high-quality engagement and storytelling during live sporting events. Support the club’s digital presence during key moments throughout the football calendar. Track and analyze key performance metrics including reach, engagement, impressions, video views, and follower growth. Produce regular performance reports and strategic recommendations. Identify content gaps, growth opportunities, and areas for improvement. Apply platform insights and audience data to optimize future content performance. Continuously refine social media strategies based on evolving trends and results.