Social Media Manager

Social Media Manager for Betway Nigeria responsible for end-to-end social function across Facebook, X, Instagram, TikTok, YouTube and emerging platforms; own the always-on content calendar aligned to commercial and brand objectives; define platform-by-platform approaches (formats, frequency, tone, audience targeting); balance proactive and reactive content; lead internal social-first mindset; oversee content production and QA; collaborate with creators, agencies, and production teams to produce platform-native content (short-form video, graphics, carousels, stories, UGC, live coverage); ensure legal compliance with Nigeria responsible gambling regulations and brand guidelines; manage community engagement, crisis and sentiment monitoring; identify UGC opportunities; develop social-first briefs for brand activations; support influencers management and local content opportunities; deliver live social execution for matchdays/events; scope includes rights-holder sponsorship activation and real-time social support across markets; role emphasizes senior strategic leadership and ownership of social strategy for the Nigeria market.