Social Media Manager (M/W/D)

Develop the social media strategy for Instagram and additional channels, including audience targeting, format planning, and editorial calendars. Plan and oversee all content production from stories and reels to posts and partnerships, collaborating closely with the content and partnerships teams to execute creator and athlete collaborations. Create recognizable formats and series to drive reach and engagement while translating brand tone into visual and written assets. Analyze performance metrics to derive learnings and refine content strategy based on data. Maintain a consistent brand aesthetic and voice across all platforms.