Social Media Manager
$82,000–$90,000 year
HybridNew York City, New York, United States
Job Summary
Develop and optimize paid social media campaigns across Meta, TikTok, LinkedIn, and other platforms, managing a monthly budget to drive program sign-ups and lead generation. Allocate spend effectively, monitor cost-per-acquisition, and A/B test creatives to maximize return on investment while building refined audience segments and retargeting strategies. Produce and publish organic content, stories, and short-form video to foster genuine community connection, manage online engagement, and support brand reputation. Respond to customer inquiries via social channels and WhatsApp, report performance metrics using analytics tools, and collaborate with internal teams to improve communication efficiency.
Required Qualifications
- 4–6 years of social media management experience
- at least 1–2 years managing paid social campaigns with a dedicated budget
- Proven hands-on experience using Meta Ads Manager
- Proven hands-on experience using TikTok Ads Manager
- Proven hands-on experience using LinkedIn Campaign Manager
- experience running successful direct-response and brand-awareness campaigns
- Strong grasp of paid media metrics (ROAS, CTR, CPC, CPM)
- understanding of tracking pixels
- understanding of conversion APIs
- experience using Google Analytics
- experience using Looker Data Studio
- Strong campaign management skills
- ability to take a campaign from concept to execution with minimal input and guidance
- Strong copywriting skills
- experience preparing content briefs
- overall excellent communication skills
- experience answering customer questions
Desired Qualifications
- High-level capability and proven experience in short-form video production and editing specifically for TikTok, Instagram Reels, and YouTube Shorts
- Proficiency with editing software
- Demonstrated experience using generative AI tools to accelerate content ideation, copywriting, campaign research, and reporting workflows
- Comfortable incorporating AI tools into daily work to increase output speed without sacrificing quality or brand voice
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