Social Media Manager / Instagram Reels Growth Strategist
Remote · Mexico or Brazil
Job Summary
Social Media Manager and Instagram Reels Growth Strategist role focusing on creating and managing an Instagram Reels strategy for a marketing platform serving restaurants and local businesses. Responsibilities include generating viral-style short-form video ideas, writing scripts for Reels/TikTok/Instagram, editing or supervising editing for pacing, captions, and visual flow, repurposing founder stories and product demos into engaging videos, tracking trends, analyzing performance to drive improvements, maintaining a consistent posting schedule, and tailoring content for diverse local audiences. Remote opportunity with a focus on creating relatable, native-feeling content that avoids overly corporate tone.
Required Qualifications
- Proven experience creating Instagram Reels, TikTok, or short-form video content that performed well
- Strong understanding of viral hooks, retention, watch time, and engagement
- Ability to write scroll-stopping captions and video scripts
- Strong sense of what feels current on Instagram and TikTok
- Experience managing social media for a brand, founder, startup, or business
- Comfortable turning raw ideas into polished, engaging content
- Good eye for editing, pacing, subtitles, transitions, and storytelling
- Ability to analyze data and understand why a post did or did not perform
- Creative, fast-moving, and not afraid to test new ideas
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