Social Media Manager
RemoteAtlanta, Georgia, United States or Charlotte, North Carolina, United States
Job Summary
Manage day-to-day social media presence across LinkedIn and other platforms, overseeing content creation, posting, scheduling via Sprout Social, and performance analysis. Translate complex legal topics into engaging posts, monitor channel trends, and surface potential issues while keeping abreast of best practices. Lead editorial calendar development, partner with design and editorial teams to maintain brand consistency, and provide training to attorneys on professional social media presence. Support paid digital advertising initiatives including campaign planning, audience targeting, and budget management. Define KPIs, measure reach and engagement metrics, and provide regular performance reports with actionable recommendations.
Required Qualifications
- Bachelor's degree in marketing, communications, journalism, or a related field
- 7+ years of social media or digital marketing experience
- Strong portfolio demonstrating social media content creation and platform management
- Proven experience managing LinkedIn and other social platforms in a professional or corporate setting
- Strong copywriting and visual storytelling skills
- Ability to distill complex topics into accessible, engaging messages
- Proficiency with social media management tools (e.g., Clearview Social, Sprout Social) and analytics platforms
- Experience with basic design tools
- Strong project management skills
- Ability to manage multiple priorities and deadlines simultaneously
- Excellent written and verbal communication skills
- Keen attention to detail
- Ability to support the broader Marketing and Communications team with cross-functional initiatives that advance the firm's marketing and business development objectives
- Full-Time Remote
- Open to candidates residing in Atlanta, Tampa, Charlotte, Raleigh, or Columbia
Desired Qualifications
- Experience in professional services, the legal industry, or other highly regulated B2B environments
- Expertise in LinkedIn and other social media strategy, including understanding of algorithms, ad tools, and organic growth techniques
- Knowledge of paid social advertising, including campaign setup, targeting, and performance optimization
- Familiarity with video creation and editing for short-form social formats
- Experience leveraging AI-powered tools for monitoring, analytics, and optimization
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