Social Media Manager
On-siteDublin, Leinster, Ireland
Job Summary
Lead social media strategy for Ireland across paid and organic channels, aligning plans to business priorities and brand objectives. Serve as the primary subject matter expert for Ireland, partnering with campaign leads, content, creative, and business stakeholders to integrate social into campaign planning and content development. Strategically activate and repurpose marketing assets into multi-week social campaigns while planning, scheduling, and optimizing content across LinkedIn, Facebook, Instagram, X, YouTube, and other platforms. Manage social pages, community engagement, and brand governance while owning measurement, reporting, and performance analysis to track KPIs including engagement, reach, website traffic, lead generation, and marketing pipeline contribution. Translate performance data into actionable insights to inform future strategies and support the development of scalable global social media programs.
Required Qualifications
- 5+ years of experience developing and executing social media strategies and programs
- preferably in a B2B, professional services and/or complex matrixed environment
- Hands-on experience planning, publishing, monitoring and reporting across major social platforms
- including LinkedIn, Facebook, Instagram, X, and YouTube
- Experience managing both paid and organic social media programs
- Strong understanding of how social media supports brand visibility, thought leadership, demand generation and broader marketing/business goals
- Proven ability to advise and influence cross-functional stakeholders
- translating business priorities into clear social media recommendations and execution plans
- Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations
- Excellent written and verbal communication skills
- with the ability to work effectively across teams, countries and stakeholder groups
- Strong project management skills with the ability to manage multiple priorities and deadlines
- High attention to detail
- with a focus on accuracy, consistency, and quality
- Proficiency in Microsoft Office
- including Excel, PowerPoint and Word
Desired Qualifications
- Experience supporting social media programs across multiple countries, regions or international markets
- Experience with LinkedIn advertising and other paid social platforms such as Meta, X and YouTube
- Familiarity with Demand base, Marketo, Microsoft Dynamics or similar marketing technologies
- Experience with Adobe Analytics, Google Analytics, or comparable analytics platforms
- Experience contributing to the development of global social media programs, governance models or centres of excellence
- Hootsuite experience preferred but not required
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