Social Media Manager
On-siteBrooklyn, New York, United States
Job Summary
Lead day-to-day management of Depop's owned social channels, primarily Instagram and TikTok, by owning publishing calendars, executing platform strategies, and maintaining a consistent editorial voice. Develop best-in-class content, pitch culturally rooted concepts, and write compelling captions while identifying trends and knowing when not to participate. Brief internal creatives and freelancers, edit short-form content, and translate campaign objectives into social storytelling. Manage content workflows from brief through publishing in Monday, coordinate with production teams, and stay ahead of platform updates and creator trends. Monitor conversations across fashion, resale, music, and entertainment; analyze channel performance to identify actionable insights and share weekly and monthly reporting with recommendations to shape future content strategy.
Required Qualifications
- Extensive experience managing social media for a fashion, lifestyle, media, entertainment, or consumer brand
- Deep expertise across Instagram and TikTok
- Exceptional writing and editing skills
- Experience shooting and editing mobile-first video content
- Strong understanding of internet culture, fashion, music, and Gen Z communities
- Experience using tools like CapCut, Figma, Adobe Creative Suite, Canva, or similar editing software
- Excellent project management and organisational skills
- Experience working cross-functionally with creative, influencer, and marketing teams
- Comfortable working on set, covering live events, and creating content in real time
Desired Qualifications
- Strong editorial instincts (journalism, editorial media, or publishing experience is a plus)
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