Social Media Manager / Content Strategist
$60,000–$75,000 year
Remote · Orlando, Florida, United States or US
Job Summary
As a Social Media Manager specializing in insurance and business services, you will develop and execute comprehensive social media strategies aimed at driving engagement and building brand awareness for various client accounts. Responsibilities include managing content calendars, creating targeted content strategies, and optimizing social media performance through AI tools. You will leverage in-depth knowledge of the insurance industry to translate complex concepts into engaging content while adhering to regulatory compliance. The role requires collaboration with creative teams and client success departments to align social media strategies with overarching business objectives.
Required Qualifications
- 5+ years of experience in social media management, preferably in an agency environment managing multiple client accounts simultaneously
- 2+ years of direct experience managing social media for insurance brands or financial services organizations
- Proven track record developing and executing successful social media strategies for insurance, business services, professional services, or B2B brands
- Deep understanding of insurance consumer behavior and content that drives trust and engagement
- Knowledge of insurance industry regulations and advertising compliance requirements
- Familiarity with insurance products, coverage types, claims processes, and industry terminology
- Strong writing skills with ability to craft platform-appropriate content
- Expertise across major social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube
- Strong understanding of social media analytics
Desired Qualifications
- Proficiency with AI-powered content creation tools (ChatGPT, Claude, Jasper, Copy.ai, or similar)
- Experience using social media management platforms (Hootsuite, Sprout Social, Later, Buffer, or similar)
- Proficiency with design tools (Canva, Adobe Express, or Adobe Creative Suite)
- Bonus: Photography and videography skills
- Bonus: Video editing capabilities using tools like CapCut, Adobe Premiere, or AI-powered video editing platforms
- Property & Casualty (P&C) insurance knowledge
- Experience with insurance technology platforms, quote systems, or agency management systems
- Understanding of social media advertising principles
- Experience managing social media during major weather events
- Knowledge of compliance considerations for regulated industries
- Experience with customer service and reputation management for service-based industries
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