Social Media Manager/Brand Content Manager
$31,200–$31,200 year
On-sitePasadena, California, United States
Job Summary
Develop and manage a content calendar across Instagram, Facebook, LinkedIn, and TikTok, balancing educational, promotional, and behind-the-scenes content. Establish a consistent brand voice and visual style while turning technical restoration topics into trust-building material for homeowners and adjusters. Capture and produce photo and video content on active job sites, in the office, and with crews, including before-and-after transformations and team spotlights. Monitor engagement, respond to comments and messages on brand, and track performance metrics to support lead generation goals. Collaborate with leadership to align social content with sales, marketing, and recruiting priorities. This role offers flexible work-from-home options and comes with a competitive salary, health insurance, and paid time off.
Required Qualifications
- 2 or more years managing social media accounts for a business
- preferably in construction, home services, insurance, or a related trade
- A track record of growing an account's following and engagement
- examples or a portfolio you can share
- Strong photography and video skills
- including basic editing (Canva, CapCut, or Adobe Express)
- Ability to write both professional and casual copy
- and to know which one a post calls for
- Comfort with scheduling and analytics tools
- such as Meta Business Suite, Hootsuite, Sprout Social, or Later
- A sharp eye for visual consistency across a feed
- Self motivated and organized
- able to plan content weeks in advance
- while staying flexible
- Genuine comfort talking with crew members and clients on site
- to gather stories and footage
Desired Qualifications
- Experience in the restoration, remediation, construction, or insurance claims industry
- Familiarity with local SEO, Google Business Profile, and review management
- Experience supporting recruiting or employer branding content
- Basic graphic design skills for flyers or branded templates
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