Social Media Manager
$100,000–$115,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Drive the design, management, and execution of a clear and impactful social strategy to grow the bank's following and position it as a thought leader in impact banking. Own day-to-day operations for owned social channels, including monitoring, engagement, and developing content ideas with the creative team. Manage external partnerships, paid social strategies, and editorial calendars aligned with seasonal events and brand voice. Provide social media support to internal stakeholders, develop analytics reports to track KPIs, and identify emerging trends. Prioritize multiple projects and deliverables while managing vendor relationships and assisting with general marketing functions.
Required Qualifications
- Bachelor's degree or equivalent experience
- 6-8 years of related experience in social media marketing
- Deep understanding of social media channels in B2B and B2C engagement
- Ability to utilize digital and social marketing to meet marketing and company-wide objectives
- Creative thinker with proven experience creating social media content, campaigns and strategy
- Experience with video and content creation tools
- In-depth understanding of marketing, industry, and social media trends
- Ability to manage and track campaign KPIs and SEO with social media analytics platforms
- Ability to prioritize and manage multiple projects, deliverables and deadlines simultaneously and with flexibility
- Vendor management experience
- Excellent writer with strong verbal and presentation skills
- Ability to work effectively as part of a team to drive projects and deliverables
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