Social Media Manager
$110,000–$130,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Develop and implement innovative platform and content strategies that drive Social Media channel growth, community engagement, and e-commerce revenue. Own the creation and management of monthly content calendars, including social first content, retail events, influencer activations, and brand campaigns. Lead day-to-day activities to maintain accounts across IG, TikTok, Pinterest, and Facebook, while assisting with production, concepting, and hands-on set up of shoots. Monitor social activity, engage with users, analyze performance data, and optimize strategies accordingly. Collaborate with digital marketing, communications, and e-commerce teams to support key brand initiatives and execute deliverables for retail store activations.
Required Qualifications
- 5+ years of experience developing and managing social media strategy
- Track record of driving results through creating and managing social media content, audience development and engagement
- Extensive knowledge of social media platforms like Dush Hudson, Facebook, IG, Pinterest, etc.
- Ability to use a strong data-orientation and analytical mindset, coupled with creative thinking to generate compelling, engaging and social content
- Creative, strategic and collaborative approach to problem solving
- Excellent verbal and written communications skills; ability to write clear compelling content and use storytelling to build engagement
- Fine-tuned presentation skills, ability to develop clear proposals, speak concisely, and understand different audiences
- Resourcefulness and resilience; ability to prioritize and multitask in a fast-paced environment
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