Social Media Lead
HybridLondon, England, United Kingdom
Job Summary
Lead the daily social media content function across LiveScore Media and LiveScore Bet, orchestrating platform-native content for a 15M+ community. Own and evolve the social media content strategy, aligning channel plans with commercial opportunities while driving the team's video-first evolution. Manage and develop the social media content team, fostering high performance through cross-functional collaboration with Commercial, Brand, and Sponsorship. Lead content planning around major football moments, breaking news, and brand campaigns, blending reactive agility with strategic foresight. Utilise social analytics and platform insights to assess content effectiveness and inform future optimisation strategies.
Required Qualifications
- Proven experience leading social media content in a fast-paced sports, media, or entertainment environment
- Deep understanding of how to grow and manage large social communities across key platforms (e.g., TikTok, Instagram, YouTube, X)
- Strong knowledge of football, fan culture, social trends, and platform-native storytelling
- Demonstrated ability to develop and deliver innovative social-first and video-first content strategies
- Proficiency in social media analytics, platform data, and performance tools to drive informed decisions
- Exceptional leadership skills, with the ability to motivate, guide, and develop a high-performing social media content team
- Highly organised and commercially aware, capable of managing competing priorities and supporting wider business objectives
- Hybrid working: 2 days per week in the office
- Must be available for evenings and weekends to attend matches, events, shoots, sponsor activations and key sporting moments
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