Social Media & Influencer Marketing Specialist
Remote · Edmonton, Alberta, Canada or Mexico City, Mexico City, Mexico
Job Summary
Develop and execute social media and influencer marketing strategies to grow brand presence. Manage and curate content for company social channels to boost engagement, and identify, plan, and run influencer campaigns aligned with brand objectives. Collaborate with influencers and brand advocates, conduct market research on trends and competitor strategies, and analyze campaign performance with analytics tools to provide regular reports. Create marketing materials including graphics, videos, and blog content, and actively engage with the online community by responding to comments and messages.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field
- 2-6 years of experience in social media management, influencer marketing, or digital marketing
- Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and influencer landscape
- Creative mindset with excellent writing and editing skills
- Proficiency in social media analytics and management tools
- Strong interpersonal skills with the ability to build relationships with influencers and partners
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