Social Media Growth Lead
HybridToronto, Ontario, Canada or Calgary, Alberta, Canada
Toronto, Ontario, Canada or Calgary, Alberta, CanadaHybridFull TimeSenior LevelSmall
Full TimeSenior LevelSmall
Job Summary
Translate BWZ editorial, audio, and expert insights into platform-native social formats that drive visibility among senior decision-makers. Build and execute growth campaigns across organic, paid, and partner channels to convert social attention into subscribers and owned community members. Own performance measurement by tracking reach, engagement, and conversion metrics to identify scalable patterns and refine content strategies. Develop repeatable systems for audience growth rather than managing static calendars.
Required Qualifications
- Experience growing engaged audiences through social platforms
- Experience producing short-form, platform-native content, especially video
- Experience translating editorial, thought leadership, audio, video, events, or expert content into social formats
- Experience running and optimizing organic and paid social campaigns
- Experience managing paid social budgets and improving performance over time
- Experience tracking, analyzing, and acting on social performance data
- Strong judgment around content selection, hooks, timing, packaging, and distribution
- Ability to build repeatable social formats, campaign systems, and growth playbooks
- Experience working with partners, creators, contributors, experts, or internal leaders to amplify content
- Strong planning and organizational skills, without defaulting to calendar management as the main measure of success
Desired Qualifications
- Experience distributing thought leadership or editorial content at a B2B, media, or audience-led brand
- Experience growing senior-level or executive audiences
- Experience translating audio, podcast, webinar, or event content into social formats
- Existing relationships with LinkedIn and/or YouTube platform partner teams
- Background capturing and repurposing content from contributors, events, interviews, or expert-led formats
- Experimentation and A/B testing discipline across content formats, hooks, paid creative, and conversion paths
- On-camera comfort and experience coaching internal experts or contributors to perform well on video
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