Social Media Engagement Specialist
On-site · Bedford, Texas, United States
Job Summary
Social Media Engagement Specialist responsible for building and nurturing a faith-based online community via Instagram Stories, transforming followers into engaged participants, and leading real-time interaction. Owns and elevates Instagram as a daily, interactive hub for prayer, conversation, and connection; monitors comments, DMs, and story replies; designs daily interactive content (polls, Q&As, quizzes, countdowns, Add Yours prompts); analyzes engagement metrics to refine strategy; manages crisis and community guidelines; collaborates with content and marketing teams to support live broadcasts, events, teaching series, and fundraising; must be local for on-site collaboration and align with Daystar’s ministry-focused mission.
Required Qualifications
- 2+ years of experience in a social media role with a proven track record of growing engagement metrics and building online community
- Deep, native understanding of Instagram and its features, with mastery of Instagram Stories as an engagement tool
- Proficiency with social media management platforms (e.g., Sprout Social, Hootsuite) for listening and engagement
- Skills in creating quick, engaging visual content using tools like Canva or Adobe Express
- Exceptional interpersonal and communication skills – you write as you speak, with warmth, clarity, and a heart for service
- A data-informed approach to community building, balancing analytics with human intuition
- Ability to work nimbly, creating and responding to content in real-time throughout the day
- Meticulous attention to detail and a commitment to brand voice and spiritual tone
- Soft Skills: A genuine heart for ministry and alignment with Daystar’s mission
- Must be local for on-site collaboration
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