Social Media & Email Marketing Manager
$90,000–$100,000 year
RemoteUnited States
Job Summary
Lead the development and execution of social media strategy across all Vitamin Angels channels, including LinkedIn, Facebook, Instagram, Twitter/X, YouTube, and emerging platforms like TikTok and WhatsApp. Manage campaign planning, content calendars, publishing, and optimization while creating short-form video content and engaging with corporate partners and influencers. Drive performance across paid social campaigns on Meta, handling audience targeting, creative testing, and budget pacing. Plan and execute email campaigns, newsletters, and automated flows to maximize engagement and revenue, conducting A/B testing and maintaining list hygiene. Coordinate end-to-end production of integrated calendars, manage stakeholder approvals, and develop KPIs and monthly performance reports to inform ongoing optimization.
Required Qualifications
- 5–8 years of relevant work experience, including social media and email marketing for a global health nonprofit or similar mission-driven organization with diverse technical and donor audiences
- BA/BS degree or equivalent practical experience
- Experience developing social media and email marketing strategy, plans, content, and analytics, and managing monthly content strategy and calendars across multiple channels
- Hands-on experience building and managing paid social campaigns in Meta Ads Manager, including audience targeting, creative testing, pixel-based conversion tracking, and performance reporting
- Experience planning and executing email marketing programs, including automated flows, A/B testing, list management, and performance optimization
- The ability to write strong, dynamic copy across a variety of mediums is essential
- Proven success growing audience engagement and followers on LinkedIn, Facebook, Instagram, Twitter/X, and YouTube, with experience on emerging platforms (e.g., TikTok, WhatsApp, Bluesky, Reddit)
- Proficiency creating short-form video content (Reels, Stories, YouTube Shorts) by editing and assembling existing footage and assets; comfortable capturing original photo and video content when opportunities arise
- Excellent written communication and editing skills, with the ability to write clear briefs for agency and creative partners
- Strong knowledge of social media measurement tools, techniques, and platforms (e.g., Hootsuite, Sprout Social, Meta Business Suite)
- Knowledge of organic and paid social, with the ability to connect the dots to maximize brand presence
- Experience supporting influencer marketing campaigns
- Ability to interpret complicated or industry-specific information and translate it into digestible content
- Exceptional communicator and relationship builder with strong interpersonal and written communication skills
- Excellent project management and organizational skills, with the ability to manage multiple campaign timelines, stakeholder approvals, and deployment schedules simultaneously
- Natural leader with a positive and collaborative working style
- Highly motivated self-starter
- Problem-solver who makes sound decisions and demonstrates excellent conflict resolution skills
- Ability to multitask in a fast-paced environment
- Ability to manage stress, including but not limited to, stress resulting from local and foreign travel, large crowds, open spaces, shared office space, and daily activities with reasonable accommodations
- Ability to remain seated and/or stationary for extended periods of time, including but not limited to prolonged air travel, and general job assignments performed at a desk
- Travel required: Yes, domestic and international as needed
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