Social Media Coordinator
On-siteSioux Falls, South Dakota, United States
Job Summary
Develop and implement social media strategies to align with business goals and marketing campaigns. Create, curate, and manage engaging content for platforms including Facebook, Instagram, Twitter, and LinkedIn. Monitor trends, tools, and competitors to recommend optimizations and identify opportunities. Manage day-to-day activities including content scheduling, posting, and responding to comments. Collaborate with internal teams to execute promotional campaigns and contests. Analyze performance using analytics tools to report key metrics and drive continuous improvement. Ensure all content adheres to brand voice and messaging guidelines. Bachelor's degree in Marketing or Communications required; experience in outdoor recreation, hunting, or sport-shooting preferred.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- Demonstrable experience managing social media platforms and creating engaging content
- Solid understanding of social media metrics and analytics tools
- Proven experience as a Social Media Coordinator or similar role, preferably in a B2C environment
- Excellent attention to detail
- Excellent interpersonal, written, and oral communication skills
- Ability to manage multiple projects with strict deadlines in a fast-paced environment
- Ability to work independently to achieve goals and targets
- Ability to organize and prioritize work
- Ability to work in a team environment to achieve team, departmental, and corporate goals
- Ability to monitor and assess performance of self, team members and the operation to make improvements or take corrective action
Desired Qualifications
- Experience with marketing within the outdoor recreation, hunting, and/or sport-shooting industry
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