Social Media Coordinator (3995)
On-siteKarachi, Sindh, Pakistan
Job Summary
Manage SocialPilot scheduling, Google Business Profile updates across multiple sites, and weekly organic content calendars while collecting local content from regional points of contact. Draft captions, create localized variations, and coordinate with the creative team to produce static graphics, carousels, and video templates for approved educational topics. Support the Performance Marketing Lead by aligning organic posts with paid campaign creative learnings and flagging engagement trends without using unapproved study-specific claims. Maintain clear approval routing for sensitive content and build a repeatable monthly site content request workflow to ensure consistent site coverage and event visibility. Track monthly activity, engagement consistency, and organic inquiries to support long-term patient trust and community credibility across the multi-site network.
Required Qualifications
- Experience managing social scheduling tools and content approval workflows
- Experience writing captions, organizing content calendars, collecting content, and coordinating with creative teams
Desired Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, Graphic Communications, or related field
- Equivalent social media, content coordination, healthcare marketing, or multi-location content experience
- Minimum 2 to 4 years of experience coordinating social media, content calendars, organic content, Google Business Profiles, local content, or multi-location digital content
- Experience with Google Business Profiles
- Healthcare, clinical research, multi-site brand, patient education, or regulated content experience
- Social media, content marketing, Google Business Profile, AI content, or digital marketing certifications
- Healthcare marketing or regulated content experience
- Strong understanding of local content and trust-building in a multi-location environment
- Ability to write patient-friendly educational content without overpromising or using unapproved claims
- Ability to identify content that needs approval before posting
- Strong attention to detail across accounts, dates, captions, images, and approval status
- Ability to coordinate with sites and internal teams to collect usable local content
- Ability to use AI tools responsibly while maintaining accuracy and brand tone
- Understanding that organic content supports credibility and engagement, but does not replace performance marketing or patient follow-up workflows
- Ability to support the Performance Marketing Lead without taking over paid campaign strategy or optimization
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